There’s a standard cycle in the agency world: Clients bring us a sales goal and ask us to build a campaign that delivers an ROI. In the age of lead generation, this is our happy place—especially given ...

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Among online master's programs in marketing offered at public universities, Rutgers Business School is No. 2 in the country, according to a new ranking from U.S. News and World Report. In assessing ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Marketing is an area of business that encompasses several subfields, including advertising and brand management, marketing analytics and research, digital media and public relations. According to the ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...

Functional marketing leaders looking to get exposure to the broader marketing organization and looking to enhance their leadership, influence, team-building skills and mastery of marketing techniques ...

Nexion Travel Group is offering its members even more ways to become experts in marketing and gain valuable access to marketing materials through three distinct programs: Marketing Expert Program, the ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...