A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Once you know where to be, you need to figure out what to say. The old rule of thumb was 80% helpful content and 20% promotional. That still holds true. People are on social media to be entertained, ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

I've rarely heard of a company that has never had to redo its website. We're currently going through the process at my own organization. In a lot of ways, the website redesign is a basic undertaking, ...