Meta will begin rolling out ads on Threads to all users globally from next week, extending the monetisation of the text-based social platform launched on July 5, 2023. The move builds on an initial ...

Following the inclusion of third-party verification, Meta is introducing additional ad formats to its newest social media platform, Threads, in preparation for holiday shopping. “When new media setups ...

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Meta announced Friday that it's beginning to test ads on Threads. This marks the company's first attempt to generate revenue from its X/Twitter competitor since launching the platform in 2023. The ...

Meta will begin testing ads on its Threads microblogging service with a few companies in the U.S. and Japan, the company said in a blog post Friday. The experiment marks Meta's first run at generating ...

Meta has announced what we all expected: ads are coming to Threads. This follows an initial roll out to select markets last year as part of a test. In a blog post today, Meta writes: Beginning next ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every ...

If you scroll through Threads and think the only thing that could make the experience more enjoyable is video ads, I have some excellent news for you. Meta announced at IAB NewFronts, an industry ...

Meta teased new ad optimization offerings as it touted solid Q1 results on Wednesday. It also hyped its investments in AI agents and its launch of a standalone AI app this week, while hinting at ...

Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in ...