Product branding is a crucial and challenging task for creating a unique product identity in the competitive market.

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin​ shatters the illusion that Apple has always ...

At one point in Microsoft’s nearly 50-year history, the software maker decided that “Windows Mobile 2003 for Pocket PC Professional Edition” was a good branding choice for the version of its ...

That’s poor ROI for your time and effort. The book places the choicest brand strategy wisdom at your fingertips— visually, succinctly, evocatively. The combination of these three ...

For businesses, the colors that are chosen to represent a brand are done very carefully. The strategic use of color can be used to enhance a customer’s mood and actions because of the ...

The way we develop, measure and monitor brands has evolved exponentially. If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, ...

Elements of your business, such as live virtual receptionist services, make up part of the branding experience. Exceptional customer service via this method reinforces your business's positive ...

Salesforce chief executive and co-founder Marc Benioff said earlier this week that Microsoft’s artificial intelligence ...

but instead the discussion is once again focusing on Microsoft's overarching strategy. Many Xbox fans are angry right now ...

While everyone knows Machine Games‘ next title is an Xbox game, a recently uploaded trailer on PlayStation‘s official YouTube channel noticeably lacks any branding from Microsoft’s gaming brand.

Ara: History Untold surprised me so much I ended up playing it three times. Afterward, I had a chance to chat with Oxide ...