Alicia Johnson is a 62-year-old author and model signed to Ford Models—an elite agency that has been home to Naomi Campbell, Christy Turlington and Brooke Shields. She’s the only model at Ford in both ...
The way brands work with agencies is changing. The traditional client-vendor dynamic, defined by retainers, inflexible scopes and long approval cycles, no longer matches the speed or complexity of ...
The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...
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