Negative reinforcement has a bad reputation. Here’s what it really means, and why it can be surprisingly helpful.

I was recently talking to a business owner who has really been struggling to get ahead. They have been working 80-plus hours a week and burning the candle at both ends. They weren’t sleeping, they ...

Another one of my pet peeves is the fact that many people – civilians and scientists alike – use the phrase “negative reinforcement” to mean “punishment.” The two are not at all the same; in fact, ...

Fear is a very normal, core part of being a human being. Pretending that we’re not afraid or that there’s no danger might not be the healthiest way to go through life. Instead, by embracing and ...