Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results. Instead, it plans to make money from its AI shopping push by selling a new type of ads to ...

Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...