According to the research, the relationship between AI and social influence is more nuanced than simple cause-and-effect models suggest. Algorithms may provide cues about relevance or popularity, but ...

Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January ...

Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...

Researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

"Normative Power Europe" (NPE) is a concept developed by Ian Manners, a professor of Lund University in Sweden, in 2002 to describe a distinctive way the EU exercises influence in world politics.

Researchers led by Ali Mahmoodi at the University of Freiburg in Germany have characterized brain activity that occurs when we are socially influenced to change our minds. Publishing in PLOS Biology ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...