Plano-based potato chip giant Frito-Lay has teamed up with chip-shot legend Lionel Messi for a new campaign that includes swag, sweepstakes and a new chant. Messi, widely regarded as one of the ...
Soccer aficionados worldwide are accustomed to the resounding chant of “Olé, Olé, Olé.” In ‘Oh-Lay’s,’ a new commercial and ad campaign for Lay’s potato chips, soccer star Lionel Messi swaps out the ...
As soccer season heats up, Lay’s is debuting a new campaign with arguably the sport’s biggest star. Longtime brand partner Lionel Messi stars in the “Oh Lay’s” campaign, which centers around the ...