In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...

The Pop-Tarts Bowl is only two years old in its current iteration, but it has already established itself as the silliest college football bowl game, complete with an edible mascot, a toaster trophy ...

Tarts” box taped to its muzzle has been arrested for blasting away at an older rival on a Bronx street on Christmas Eve, ...

BYU pulled off an 11-point comeback to defeat Georgia Tech in the 2025 Pop-Tarts Bowl, and with the victory came the most ...

Just because holiday cookie season is over doesn't mean everybody is ready to give up their favorite seasonal treats—and thanks to Pop-Tarts, they won't have to. As revealed in an Instagram post from ...

The Bad Boy Mowers Pinstripe Bowl, which saw Penn State take down Clemson 22-10 at Yankee Stadium, averaged 7.6 million ...

The Pop-Tarts Bowl is a college football fever dream that's crossed the Rubicon into reality, and that's made evident by a ...

Taylor Swift’s Pop-Tart recipe is once again making headlines. The 35-year-old singer’s homemade Pop-Tarts first garnered attention last year. It all started with an interview on NBC, where Kansas ...

Maybe it was the adrenaline rush from a thrilling come-from-behind win. Or maybe Kalani Sitake just really likes Pop-Tarts.

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and Georgia Tech: ...