Online Ethnography, also known as digital ethnography or mobile ethnography, refers to a form of qualitative research that relies on digital devices (laptop or Smartphone) to capture insights from ...

Ethical principles govern the standards of conduct for online ethnography. Online ethnography (also known as virtual ethnography or digital ethnography) can be broadly defined as an ethnographic ...

In a year in which Covid-19 has forced researchers to resort to online research, what opportunities for the industry exist in digital ethnography? We report on the highlights of the Market Research ...

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...