New research reveals how PR teams are adapting to resource pressures, media fragmentation, and the accelerating shift toward AI and measurable impact.

The Inside PR 2026 report, which surveyed nearly 600 PR professionals across the UK and US, revealed that 60% of teams viewed ...

Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape. I don't need to recount the specific stats about repeat layoffs at major ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is the CEO of Axia PR. When you over-rely on GenAI or use it without oversight in PR ...

SearchAtlas’s New AI PR Integrations New York, United States – December 28, 2025 / Search Atlas / SearchAtlas has announced a significant enhancement to its AI PR platform with the integration of four ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has centered primarily on earned media (i ...

SearchAtlas’s AI PR Platform Gets a Major Boost New York, United States – December 28, 2025 / Search Atlas / SearchAtlas has unveiled a major upgrade to its AI PR platform through the integration of ...