When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so ...

It’s a new year, a new you. Everyone has heard that phrase at some point. For some, it might mean a resolution to get fit, read more or cut back on a vice. For others, it could mean striking out on a ...

Medtech start-ups usually can’t afford the luxury of an expensive, no-holds-barred PR campaign. But with careful planning, such companies can achieve PR campaigns that will have a meaningful impact on ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

CES, the massive annual tech showcase where companies debut their biggest innovations, creates both excitement and real opportunities for brands looking to stand out. Learn how to plan smart CES PR ...

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements -- objectives, strategies, tactics and ...

Most successful hospitals or healthcare organizations have a public relations plan that complements and supports their overall business objectives. If properly conceived and executed, this plan can ...

Public relations is about more than just increasing brand visibility; it is also about building and maintaining an authentic relationship between a brand and its target audience. To establish a ...

Why a brand should have a social media PR crisis response plan in place, and how businesses have handled a social PR crisis of their own. A social media PR crisis response plan is a strategic ...