"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...

A male friend of mine once asked me what the secret to getting girls is. I took one glance at his tote bag from his hometown’s public library, the film camera inside, the taro bubble tea on the table ...