A legendary timepiece is about to step into the spotlight. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby’s Geneva, and could sell for up to $1.7 million. The watch is made ...

Rolex watches are often described in dramatic terms. Rare. Flawless. Bank-breaking. Just occasionally a model appears that could even be described – with a straight face – as mythical. This May, at ...

David Beckham may not be an official Rolex ambassador, but his watch collection is full of some of the rarest Rollies going – ...

Not all Rolex Cosmograph Daytonas are created equal, and Beckham's choice stands out in the luxury watch arena. The specific model he wore, the ref. 116576TBR, is crafted from 950 platinum, making it ...

The Daytona is about as classic as it gets with Rolexes, and Khaled’s particular model jazzed up the timepiece’s typical three-subdial design with an ice-blue dial with snailed counters, a chestnut ...

Conor McGregor just did the ultimate flex while he was actually flexing. The former UFC Champion completed a high-octane boxing sesh with a $50,000 Rolex on his wrist. McGregor’s not-so-humblebrag ...

A legendary timepiece is about to step into the spotlight. Stream NBC 5 for free, 24/7, wherever you are. A 1999 platinum Rolex Daytona is heading to auction on Sunday at Sotheby's Geneva, and could ...