A Pop-Tart lives to be devoured. Back at ACC media days in July, bowl representatives hung a watercolor painting of the Frosted Strawberry Pop-Tart, with its signature smile, ascending into mouth ...

The Pop-Tarts Bowl continues to be the quirkiest thing in all of sports, mostly because of the edible mascot, but we can't get enough of all the stuff that comes along with that. And now, there's a ...

BYU picked up a momentous comeback win during the 2025 Pop-Tarts Bowl. It was capped off in style, with the Cougars roasting ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

Watch Team Sprinkles' Frosted Cherry and Frosted Cookies & Creme get sent into the gigantic toaster for BYU to consume after ...

I tried all three of Pop-Tarts' new protein flavors and compared them to the original toaster pastries. The protein versions all browned more quickly in the toaster and had a gooier filling. They were ...

BYU could have been disappointed it missed out on an invite to the College Football Playoff, and the Cougars could have let ...

Pop-Tarts is hopping on the latest health trend in a way that actually makes a lot of sense. The fan-favorite toaster pastry might not be the first option you think of when you need to meet your ...