The Protein Slammin' Strawberry Pop-Tarts pastry had no interest in being cooked on Saturday and bailed out of the bowl game ...

Dubbed the People's National Championship, the Pop-Tarts Bowl college football game has become a viral sensation thanks to ...

Here's a look at Team Sprinkles and Team Swirls making their way onto the field to help kick off today's 2025 Pop-Tarts Bowl.

FX Networks and Hulu may have "The Bear," but Pop-Tarts Bowl 2025 has... The Tart. Spoiler? We dare you to get that song out of your ...

The Pop-Tarts Bowl was held on Saturday as its history of wackiness and going off the rails continued in a close matchup ...

The second annual Pop-Tarts Bowl Saturday featured a bonkers Fast & Furious-style tribute to a strawberry breakfast treat that was eaten last year by the winning team while one fan tossed one of the ...

Everyone's favorite non-CFP bowl is back, and this time, it will feature a grand total of six edible Pop-Tarts mascots.

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Pop-Tarts launches a limited-edition Tailgate Pack featuring six bowl mascot flavors ahead of the 2025 Pop-Tarts Bowl, available through an exclusive Instagram giveaway ...

The Pop-Tarts Bowl was so fun last year. Creepy? Yes, sure. That's fair to say. The Pop-Tart mascot is peak body horror. Something like that should not be running around with arms and legs. It should ...

We don't know what we did to deserve yet another iconic ice cream sandwich, but we're not complaining. Months after it was revealed that Rice Krispies was releasing their own take on the classic ice ...

Pop-Tarts officially confirmed it's bringing back a beloved flavor of its pastry–but only for a limited time. On Wednesday, the Kellanova-owned brand announced the last contender in this year's ...