Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...

What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs? How could their PR programs be improved? To find out, researchers at Convey ...

It is no secret that Donald Trump has a way with the media. The former president’s ability to grab headlines, regardless of whether the coverage is positive or negative, has long fascinated political ...

David Greenberg, author of "Republic of Spin: An Inside History of the American Presidency," and Professor of History at Rutgers University, joins Steve Adubato for a special half-hour conversation to ...

Some leaders consider public relations as a strategy to deploy during particularly positive or negative moments in a business lifecycle like a new product launch, award announcement, or during a ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

Exploring Dallas Cowboys owner Jerry Jones' quirky public relations tactics, from helicopter stunts to mandatory press meets, to remain the franchise's face. House closes in on passing $9 billion ...

Several Roanoke-area organizations and companies took home statewide awards Thursday for excellence in public relations. Among the local winners at the Commonwealth Awards, given by the Richmond ...