QR codes were born in a Japanese factory in 1994 and inspired by a popular board game. Here's the story of how they went from the production line to everywhere.
Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...
Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...
QR might stand for quit resistance.
After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.
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