Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

Sales strategy is a plan used to reach new customers, encourage repeat purchases and grow a business's market share in a particular industry or region, or in a particular market segment. Sales ...

Sounds pretty profound, doesn’t it? When you read the words, and look closely at their meaning, they’re so true. Think about it… if you have a strategy and you don’t execute on it, who cares that you ...

In one sense, strategy is very complex. As discussed in my previous article, strategy consists of no less than ten elements that are all related, constantly changing and even complex in and of ...

If you don’t know where you are going, it is difficult to make decisions about anything else in the business. This applies to everyone from entry-level employees to the CEO. One of the CEO’s key ...