Rare Beauty has launched a contour line to complement its cult-favorite Soft Pinch Liquid Blushes. I tried the product and instantly became a fan. It's subtle and blends like a dream. It's also so ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are ...

I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases — though ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The one beauty trend I've never fully adopted is contour. Sure, I understand the appeal. Over the years, ...