Attempts to tighten up Delta Air Lines' SkyMiles program was met with a humiliating backlash.

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

When brands over-rely on discounts or perks, they can train customers to see the incentive—rather than the product, service ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Bank of America has launched BofA Rewards™, a no-fee, relationship-based program open to more than 30 million Bank of America customers with a personal checking account. Starting May 27, customers can ...

There isn't one hotel rewards program that's ideal for every traveler. Some programs offer greater flexibility and prioritize ...

Loyal customers say these are the best fast-food reward programs, ones that still offer a good value and are worth your time.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...

Converge is strengthening its commitment to Filipino entrepreneurs with the launch of BizFriend Rewards, a loyalty and ...

Rapid Garden POS reports that loyalty programs boost sales at garden centers, driving 57% of revenue in participating stores and increasing customer spending.