Rhetoric is a foundation of the humanities focused on understanding the practices of human communication. Rhetoric’s interests span from the earliest acts of speech to emerging modes of digital ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

We all use rhetorical structures – or rhetorical figures to give them their proper name. But, unless we’re skilled in their use, as politicians and advertisers clearly are, we don’t necessarily employ ...

Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead ...

When people use the term “rhetoric” these days, they usually mean empty language — be it high-flown or spoken in high dudgeon. A few may think of rhetoric as a deadly classical discipline devoted to ...