Your institution does not have access to this book on JSTOR. Try searching on JSTOR for other items related to this book. EDITORS’ INTRODUCTION: Why This Book and Why Now? EDITORS’ INTRODUCTION: Why ...

Rhetoric is a foundation of the humanities focused on understanding the practices of human communication. Rhetoric’s interests span from the earliest acts of speech to emerging modes of digital ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

When people use the term “rhetoric” these days, they usually mean empty language — be it high-flown or spoken in high dudgeon. A few may think of rhetoric as a deadly classical discipline devoted to ...