Following the opening of Amazon’s first apparel store in May, Amazon Fashion on Thursday launched a new mobile augmented reality tool called Virtual Try-On for Shoes, according to a press release ...

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Bringing an interactive and more convenient way to purchase footwear online, Amazon Fashion is introducing Virtual Try-On for Shoes to its Amazon shopping app. The technology, which uses augmented ...

Amazon already uses augmented reality to help you try hair colors and makeup, and now it's extending that technology to your feet. The company has launched a Virtual Try-On for Shoes feature in its ...