Jeannette is the CEO of Lurdez Consulting Group. She brings over 20 years of project management success to her work helping companies. Communication is the engine of project management. It is a force ...

Social media is an essential and valuable marketing tool for small businesses. However, devoting the necessary time and resources to developing and implementing a solid social media strategy is often ...

Posting and following social media accounts for personal pleasure isn’t for everyone, but for businesses, it’s a must. Creating regular content can be challenging if you’re not a natural entertainer, ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

Social media brand fails happen when companies lose sight of their audience, rush content without proper review or attempt to capitalize on trending topics without understanding the context. The ...

People use social media to share pictures and videos, post updates, and connect with family, friends, and brands. Likewise, brands use these social media networks to grow their audiences, conduct ...