Tums, which isn't among the brands spending north of $5 million to air a 30-second commercial during the big game, is deploying a counterprogramming strategy that aims to ambush the social media ...

Super Bowl ads now run up to $5.6m for a 30-second spot. While some brands would love to be a part of the big game, they don’t want to spend the money, that's where adjacent placement comes in.

Super Bowl LIX is still over a month away but Tums has everyone covered until then with an activation that brings together fans of football and gameday bites. The Haleon heartburn relief brand ...

Think of the roaring twenties, and most of the things that come to mind are long goneflappers, speakeasies, Model Ts. But one classic is still with us, virtually unchanged: those little rolls of ...

ST. LOUIS — If you”ve ever popped a tablet for a tummy ache, chances are it was made here. For decades, Tums has rolled off billions of antacid tablets from its red brick building at 320 S. Broadway ...

Tums is now a lover, not a fighter. After more than a decade staging various food fights to “fight back fast” against heartburn, the 92-year-old OTC antacid from GlaxoSmithKline now declares “It’s ...