Apple CEO Tim Cook Asks Himself This 1 Question When Making Tough Decisions. Philosophers Approve

Tim Cook explained how he chose to join Apple when it was still struggling. It’s a masterclass in making tough calls.
Tech Times

Apple March 2026 Event: What You May Expect From Tim Cook's 'Big Week' of Launches

Here's what you can reportedly expect from Tim Cook's "big week" of launches that will begin early this month.

Tim Cook confirms a week of Apple product reveals

Apple CEO Tim Cook has teased “a big week ahead" for Apple, starting on the morning of Monday, March 2. The company had already announced an in-person event for media and creators on March 4, while rumors had pointed toward Apple revealing at least five products over three days next week,

(VIDEO) Apple CEO Tim Cook Teases 'Big Week' as Apple Prepares to Unveil Multiple New Products

Apple Inc. is gearing up for what CEO Tim Cook described as a "big week ahead," with product announcements set to begin Monday, March 2, 2026, and culminating in a special in-person "experience" for select media and guests on Wednesday,

Apple rumors swirl and Tim Cook teases launch

Apple CEO teased a "big week ahead" in a Thursday social media post.

FTC warns Apple's Tim Cook over alleged political bias in its Apple News app

The Federal Trade Commission sent a letter to Tim Cook one day after President Trump circulated a report raising questions about Apple News' practices.

FTC tells Tim Cook to look into reports Apple News is censoring conservatives

Ferguson cited a study from the conservative Media Research Center that said Apple News did not feature right-leaning news during high-traffic windows.

Tim Cook teases Apple launch on Monday: Here's what to expect

Apple Inc. AAPL CEO Tim Cook posted a teaser on X on Monday, telling followers a big week was ahead and that it would begin Monday morning. According to Mark Gurman’s newsletter on Bloomberg, Apple is planning launches for 3 days starting March 2,

Apple CEO Tim Cook Says If You Look at Your Phone More Than Someone's Eyes, 'You're Doing The Wrong Thing'

There's something quietly radical about a tech CEO saying, essentially, please put the phone down. Not in a smug, wellness-influencer way. Not in a "delete everything and move to the woods" way.
Hosted on MSN

Tim Cook could step down as Apple CEO as early as next year — and this is the front-runner to replace him

The iPhone 17 series is out in the wild and seemingly doing well. But over at Apple, change could be afoot, as new reports have emerged claiming that long-time CEO Tim Cook could step down as soon as next year. There doesn't appear to be an internal issue ...

Tim Cook Reflects on Joining Apple and Steve Jobs

In an August 2024 letter published by The Steve Jobs Archive today, Tim Cook reflected on joining Apple and what he learned from working with Steve Jobs. Jobs convinced Cook to join Apple in 1998, to help turn around the company: I'll never forget that first conversation with Steve.
Macworld

Apple’s March announcements aren’t even close to done

The week is still young, and Apple has lots more to tell us about. At least three more products will be announced by Wednesday, and it could be as many as six. To keep up with the hype and excitement, bookmark our March announcements live blog, which will be running all week.