In games, nothing breaks player flow like a loading screen, and in virtual reality this problem is amplified tenfold. ‘Presence’ or ‘immersion’, the magical yet fragile feeling of ‘being there’, is ...

Up to 65 percent of our daily behaviors occur habitually—but how habits form remains difficult for researchers to understand ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

While the VR market is growing rapidly, many entrepreneurs still believe that opening their own VR arena is too expensive. But the industry has changed radically – the barrier to entry has dropped ...