The author of the first textbook in Social Psychology, William McDougall, who served on the faculties of Oxford, Harvard, and Duke University, wrote that: “We may fairly ascribe the incapacity of the ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

In Nigeria’s fast-growing e-commerce space, getting people to notice your product is one thing. Getting them to buy it — and come back for more — is another. The real question for every online seller ...

Merchants can help improve customer acquisition, conversion, and retention by understanding the role customer values play in purchase decisions. Pairing an understanding of customer values with data ...

The ideal sales call features a value-added proposition to the prospective client, detailing how your solution or service meets that specific customer's needs. The truth is, most sales calls devolve ...