“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re ...

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Craig Berlingo, vice president of product, publisher platforms, at ...

AdPlayer.Pro video ad platform users now have access to new video header bidding features. Kyiv, Ukraine--(Newsfile Corp. - February 29, 2024) - AdPlayer.Pro, a leading global force in online video ...

Looking to educate advertisers and publishers on the potential of video header bidding, Videology on Tuesday released the latest installment of its Knowledge Lab series on video header bidding. It ...

Header bidding in video is the latest buzzword for publishers in JAPAC regions (Japan and Asia-Pacific). The term comes from display advertising, and essentially means competing all demand sources - ...

AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising ...

Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats other than web display. AppNexus is one of the companies pushing to change that, ...

Today, Videology, a leading software provider for converged TV and video advertising solutions, released the latest installment of their educational series, ‘Knowledge Labs.' In this installment, ...

A new report offers media buyers some useful insights into how domestic and international publishers are planning to optimize their inventories and maximize their yields from the video advertising ...

For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret ...