Many of you may be surprised to find ITC’s three-year-old brand Vivel as a success story. Just have a look at some numbers: As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the ...

Vivel, ITC's leading personal care brand has yet again raised the bar to provide a unique brand experience to its customers. Vivel caters to the intrinsic beauty needs of the modern Indian woman, ...

A screen grab from Vivel's new ad. Vivel competes with Hindustan Unilever Ltd's soap brand Dove, which also pegs its larger narrative on a woman's self-worth. New Delhi: A year after making a bold ...

Forget cola and detergent ad wars! Hindustan Unilever is now taking on ITC in the soap market. In an attempt to show that ordinary soaps can be as harsh as detergents, HUL has set up kiosks at retail ...

Vivel, owned by the leading FMCG company ITC, launched its new brand campaign in a well-conceptualized instance of moment marketing around Women’s Equality Day. While the day may have origins far away ...

ITC, the multi-business conglomerate's personal care brand Vivel organized a special event to recognize the support of its trade partners in making the brand a great success. Vivel is one of the most ...

ITC today announced the launch of a new variant, the Vivel milk cream and glycerine soap, under its personal care brand, Vivel. The company claims that the soap is enriched with double moisturisers, ...

ITC Vivel has roped in actor Sonam Kapoor as the new brand ambassador. Additionally, the brand has also rolled out its TVC. As per the company, the film highlights the gentle and nurturing attributes ...

KOLKATA: Consumer goods-to-hotels conglomerate ITC is relaunching its largest personal care brand Vivel in just five years of its birth, which will involve repositioning it as a skin nourishment brand ...

KOCHI: ITC’s personal care brand, Vivel, has launched Vivel Ayurveda Essence soap in a tie-up with Arya Vaidya Pharmacy Ltd in the state. The skin nourishing bathing bar combines the goodness of 20 ...

Sonam Kapoor has stepped into the brand world for ITC Vivel as the new brand ambassador, starring in the latest TVC. Conceptualized by Brand David, the campaign is set against a backdrop that exudes ...