Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Cory Benfield discusses the evolution of ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

insightsoftware, a global provider of reporting, analytics, and performance management solutions, is debuting new capabilities that will be integrated with the Logi Symphony software suite, the ...

In the world we live in today, companies need to quickly react to change—and to anticipate it. Customers tell us that their reliance on data has never been greater than what it is today. To improve ...

What’s ahead for data analytics during the next 12, 24, or even 36 months? This area of business technology has seen sweeping changes in recent times, largely thanks to the rise of accessible AI. And ...

PRINCETON, N.J.--(BUSINESS WIRE)--Claros Analytics, the healthcare industry’s leading actuarial software firm, has launched a new web-based application that simplifies the plan structure comparison ...

Customer analytics tools have always been at the forefront of adoption in the business intelligence space – and given the importance of customers in revenue generation, it is unlikely this situation ...