The brainstorm is beloved by some and dreaded by many. We live in a world that offers choice for everything from styles of coffee to TV shows to TVs themselves. But when it comes to brainstorming, we ...

In his 1942 book How To Think Up, advertising executive Alex Osborn presented his idea for a technique he called “brainstorming,” a process in which participants share ideas free of criticism and have ...

Brainstorming sessions are used in all levels of the corporate world, but a University of Iowa professor of management and entrepreneurship suggests those sessions don’t work, and he has a better idea ...

There’s a better way than a brainstorm to get creative thinking out of your team, says Leigh Thompson, professor at Kellogg School of Management at Northwestern University. She teaches teamwork and ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...

Hate struggling to share an idea in a meeting and being talked over for the umpteenth time? You are not alone in this frustration, and according to new research, the best way to brainstorm involves ...

Traditionally, innovation and inspiring people to think differently occur in-person during “brainstorming sessions.” It’s an assumed truth that if you need to really stretch and create, nothing beats ...

Nowadays, brainstorming is a highly common practice in companies where teamwork is indispensable. The core idea behind the brainstorming strategy is to get access to the group's collective wisdom in ...

We have yet another research study that proves that traditional brainstorming doesn't work. But unlike other studies where that's the only conclusion, a new study out of the University of Texas at ...

To help students think about what makes for a strong thesis by brainstorming, sharing and revising potential theses that could be used in an upcoming writing assignment *Remind students that this ...

This week’s column is the latest on root cause analysis tools for managers. The topic we'll be discussing is brainstorming. I would like to begin by saying that brainstorming is not only a great ...