Established advertising titans are gobbling up new digital shops to keep current. How are you keeping current? You might be planning your integrated second-screen campaign as of this writing, or ...

Machinima, which rose to prominence as an influential and lucrative multi-channel network catering to gamer culture, has laid off 81 employees and ceased operations. The company, which was acquired by ...

Under general manager Russell Arons, Machinima is focusing on its gamer audience with a slate of programming for digital and traditional platforms. By Natalie Jarvey Warner Bros. is revealing a ...

A little over 2 weeks ago, reports emerged that the entire YouTube video library for Machinima had been either removed or listed as private. The reasoning for this at the time was more than a little ...

Machinima, a specialty YouTube network devoted mainly to gaming aficionados, announced Monday that it is rebranding under the tagline “Heroes Rise.” The network -- which offers game walk-throughs, ...

Now that it is fully integrated into Warner Bros.’ digital networks division, Machinima today announced a rebranding — with its longtime red-and-black logo turning green — as well as refinements to ...

Today, Machinima is sending its talent network a valentine — literally. Acquired by Warner Bros. 15 months ago, the MCN-turned-content provider for all things gaming is unveiling a new brand identity ...