The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

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Quick, what’s your total addressable market (TAM)? OK, so it’s not a quick-and-easy question to answer. But it is a critical one for fast-growing startups. Your TAM represents the revenue opportunity ...

Autumn on planet Earth didn’t start until the equinox a few weeks ago, but the axis shifted months ago in Startupworld, where VC winter has desperate founders smashing up the furniture for firewood.

When you ask a VC what they look for in investments, you’re likely to get a response that involves going after a large “TAM,” or “total addressable market.” TAM is defined as “the existing revenue ...

Marketers are lost without TAM: Total addressable market is a road map that demarks the makeup and size of the market being addressed; without it, the marketer knows neither whom they are addressing ...