Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

Ask shoppers what they want and you’ll find they want it all -- good quality products, wide selection, low prices -- and they want it all now. That is the reason that Amazon.com gives every other ...

Have you ever heard stories of people’s posts going viral on Instagram or TikTok? Because of social media, we’re all wondering when this moment will happen to us. We’re waiting for our posts to go ...

In the Rolling Stones' song "(I Can't Get No) Satisfaction," Mick Jagger makes references to 1960s marketing campaigns that tried to persuade men to smoke cigarette brands that would make them seem ...

The ancient philosopher Epicurus was committed to empiricism, the view that our knowledge comes from our senses and can be tested against other empirical experiences. This is the view that underlies ...

Forbes contributors publish independent expert analyses and insights. I am on a mission to improve the lives of shift workers. In a world where consumers don't just desire instant gratification, but ...

The members of Generation-Y have the “gotta have it right now” mindset. Growing up with technology has made us dependent on the idea of always being connected. Information, entertainment and ...

Two strong income investments that pay you to do nothing more than hold them. Doing less often results in more success; don't fiddle idly. Yields up to 6% are discussed. We live in a society that ...

The rise of 'Amazon effect' feeds our need for quick delivery. But that doesn’t mean we’ve lost all impulse control. When a household runs out of coffee or aluminum foil, replacing those products can ...