Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies. Despite what some technology vendors may say, achieving a ...

IT’S TOUGH to have a conversation about customers or customer experience these days without encountering the “360-degree view of customers” at some point along the way. It seems every vendor has some ...

“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

Achieving a 360-degree customer view isn't impossible, but you'll have to overcome these data challenges before you can reach it. There’s a lot of buzz about the value of a 360-degree customer view, ...

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer 360 is a practice that involves gaining a comprehensive view of customer behaviors ...

Many of today’s digital marketers learned their craft in the desktop era. The assumption then was that consumers would visit their website and spend time browsing and researching products across ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Since the first data warehouses, companies have been striving for the so-called “360 customer view” on Big Data. Recent developments in the industry are building on the cost-effective innovations ...

David Jones is looking to enhance its marketing efforts through a new data strategy centred around building a comprehensive and unified view of each customer. The department store began refreshing its ...

While I labor mightily over the Watchlist submissions (with a few surprises so far -- more than last year), I am continuing to keep you informed with weekly guest posts from prominent thinkers in ...