Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday. The launch follows Adobe's $540 million ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Collaboration with ad agencies aims to define two full-screen formats for mobile device ads, geared toward devices running Flash Player 10.1 but with an HTML5 option. Lance Whitney is a freelance ...

Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple's iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not ...

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

Adobe said Friday it will stop allowing political ads on its platform on Aug. 30, making it the latest tech company to restrict political ads in the run-up to the presidential election. The move ...

Adobe launched an ad campaign Thursday that pushes back against Apple's decision to outlaw most third-party compilers from creating iPhone OS apps. The ad, spotted running on Ars as well as other ...

Software giant Adobe Systems yesterday gave its $20 million advertising account to Goodby Silverstein & Partners of San Francisco. Young & Rubicam San Francisco had ...

Adobe has agreed to acquire TubeMogul, a platform for buying and measuring digital video advertising. Adobe says it will pay $14 per share, for a total acquisition price of $540 million. The addition ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...