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Few toy lines have the history and depth that the Transformers has seen since it’s original launch back in 1984, Over the past 35 years, the toy line has seen some drastic changes, new designs, and ...

Digimon has maintained its popularity across anime circles and it has stayed alive and kicking in the video game world. Digimon Survive is the latest entry in the long-running series and Head of Video ...

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One of the biggest draws of San Diego Comic-Con is of course the exclusives, but my favorite kind of exclusives are the mystery ones. In this case, while not an exclusive to SDCC, J. Scott Campbell ...

Around a decade ago, just as technology was taking off, a genre known as “unboxing” became wildly popular on video streaming platform, YouTube. The format was simple — YouTubers would film themselves ...

GameStop has had a nice variety of Funko mystery boxes lately over special events. Lately, we have seen a lot of new gamer styled Funko's exclusive at GameStop. This time we take a look at the Black ...

Imagine the joy of having a box filled with smartphones delivered at your front door. The catch, having no idea whatsoever which models are inside. This was Brandon’s unboxing experience and he shares ...

In 1912, the Cracker Jack company made a fateful change to its business strategy. Starting in 1910, every box of the caramel-corn snack had contained a coupon, perhaps for a household appliance, or ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. In 2023, brands are finding that mystery boxes, while not a new ...