When the operational cost of running its own site and apps proved too expensive for Vevo – on top of paying music labels for TV airing rights – it turned its top competitor into its core distribution ...
Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different ...
The company veteran and founding team member will oversee the global creative, marketing, and audience strategy.