New symbol is at the heart of identity for counter-fashion brand and movement.

Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next wave of electric vehicles.

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

The shapeshifter logo was designed to resist rigid beauty ideals and forefront the underwear label’s historically rebellious approach.

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...