This year's Pop-Tarts Bowl features not one, but three edible mascots: Wild Berry, Hot Fudge Sundae, and Frosted Cinnamon ...

Pop-Tarts is hopping on the latest health trend in a way that actually makes a lot of sense. The fan-favorite toaster pastry might not be the first option you think of when you need to meet your ...

Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...

After years of viral clips and moments, college football's Pop-Tarts Bowl is back, and is promising to "up the ante" for football and food fans alike. While the college football season culminates with ...