Cadbury’s ‘Secret Santa’ has been crowned 2025’s most effective Christmas ad, according to new Kantar research, demonstrating the power of repeat creative. Kantar’s consumer testing found five of the ...

Brevity is the soul of wit in Mack’s new publication Short Form: 40 Years of Music Videos, Ads, and the Art of Moving Images, ...

Lululemon Athletica shares rose nearly 8% in early trading on Thursday after reports Elliott Management has built a $1 ...

The term ‘better-for-you’ is problematic. If a chocolate bar contains mostly sugar, its manufacturer could slash that by half – or shave off just a fraction – and both moves could technically qualify ...

Cadbury World has produced a new sweet spectacle with its latest chocolate creation A Fruit and Nutcracker, a festive figure made entirely from Cadbury chocolate. Every detail of the festive figure, ...

*If you click on a link in this article, we will earn affiliate revenue. CHRISTMAS is just around the corner, which means we’re approaching chocolate season. Right now, clever shoppers can snap up a ...

Christmas is coming, and shoppers are on the hunt for budget-friendly gift ideas. One popular destination for families is B&M. The discount chain is stocking a selection of festive gift sets, from ...

Christmas is the season for indulgence, and let's face it - there's never such a thing as too much chocolate. This festive spirit is clearly hitting Irish Amazon shoppers, who are rushing to grab a ...

A French supermarket has made a strong entry into the competitive field of Christmas advertising with a viral animated clip about a vegetarian wolf that ...

A Christmas advert created by a local burger chain has amassed one million views in 48 hours, according to the production firm that made it. Anthony Murphy, a founder of The Beefy Boys, joked it was a ...

Aldi has implemented a two-item limit for shoppers buying three of its most sought-after toys this Christmas. The collection of soft toys is based on characters from the supermarket's popular ...