Shoppers entering a number of supermarkets throughout the country are encountering a new and unique advertising program designed to raise awareness of participating brands of cold cereals and to ...

“Cold and Hot Breakfast Cereals in the U.S.,” a new report from Packaged Facts, assesses the obstacles facing U.S. marketers of cold, or ready-to-eat, breakfast cereal and hot breakfast cereal and ...

Before anyone thinks I’m bashing cold cereal, you must know I grew up on that stuff, and not just the occasional bowl for breakfast. When I got older I was eating it morning, noon and night. I’ve even ...