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Your web page’s Uniform Resource Locator (URL)—its address on the internet—may seem like a minor detail, but it could be ...
Abstract: Internationalized Domain Names (IDNs) enhance global accessibility by supporting Unicode characters in web addresses. However, this capability introduces new security vulnerabilities, ...
Ahrefs data suggests Google’s AI Mode and AI Overviews often align on meaning while citing different URLs. AI Mode and AI Overviews cited the same URLs only 13.7% of the time. Responses averaged 86% ...
Most leaders still treat links like plumbing—fixed, functional, and forgettable. But in an AI-driven marketplace, that mindset is quietly costing brands measurable growth. In my last Inc. column, I ...
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