Enterprises want more value from their data, but research from Salesforce shows how silos, gaps in strategy and low data ...

February 26, 2025 - The legal industry stands at a pivotal moment, driven by advancements in generative artificial intelligence (GenAI) technologies that are challenging established norms in the legal ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Healthcare organizations face an increasingly complex digital landscape that is rapidly evolving. How can organizations thrive amid this constant change? New research from Huron identifies five ...

Discover when outsourcing beats vertical integration in reducing costs and boosting efficiency. Learn which strategy aligns ...

Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research from Nexla and Ascend2. The report was based on data ...

Nearly half (45%) of CIOs say data analytics and data science have had the greatest impact on their organizations among technology investments in the past two years. Achieving these advancements ...

Behind every successful, modern analytics and AI initiative is a strong data foundation supporting it, comprising of an effective data integration strategy. With data integration in place, enterprises ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...