Healthcare marketing requires a mix of trust, clarity and compliance—a bar recent shifts in patient expectations, technology ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

The demand for skilled professionals in the digital world is growing rapidly. With businesses increasingly relying on online ...

A spring-like weekend in Cincinnati. Showers and thunder move in tomorrow. A spring-like weekend in Cincinnati. Showers and ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of margin dressed up as a customer strategy. If the industry wants to stay relevant ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES™ X Global 2025 Awards, recognizing the ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign.

The Birmingham Business Journal wants to spotlight the best of the best in the marketing realm.

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...