Over its nearly decade-long run, Renegade Marketers Unite has featured hundreds of top B2B marketing leaders from Fortune 500 ...

There is no shortage of health-related podcasts. Most, however, focus on wellness, a specific disease state or the patient experience. So where are the podcasts centered on medical marketing? Other ...

In a collaborative effort, podcast industry research and advocacy firm Sounds Profitable and a number of partner organizations released the first draft of the Podcast Industry Glossary on July 19.

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

In the latest episode of The Marketing Week Podcast, we look at the trends that will shape marketing this year.

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ...

The podcast market looks very different across the pond. Performance marketing comprises more than half of the $1.8 billion US podcast advertising industry (projected to hit $2.3 billion this year).

Despite dissatisfaction with ads in radio and TV, podcast users seem to be more accepting of ads, when served judiciously and ...

Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing. From the rise of ...

In today’s dynamic multifamily industry, professionals always look for alternative ways to gain a competitive edge, since innovation and adaptability have become critical in the field. When it comes ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

Only 42% of U.S. marketers have a detailed understanding of programmatic advertising, although nearly 60% have used it, according to a new study from Acast. That said, they are leaning in to podcasts ...