Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...
Marketing is a big part of the beer industry, and many companies know how to do it right. Sam Adams uses this marketing ...
In a competitive market, every slight advantage is important. SAMUEL ORD explores the fascinating world of the psychology of retail pricing strategies.
Scientists comment on the Tobacco and Vapes Bill, including plans to ban smoking outside schools and hospitals. Prof Sean Semple, Professor of Exposure Science, University of Stirling, said: ...
Research by psychologists and sociologists is increasingly showing that nostalgia provides a link with our past and helps us ...
If you're looking for a career in finance, bankers and brokers are two common job opportunities that you might consider. A ...
Why one of Houston Community College’s first students pursuing an artificial intelligence bachelor’s degree, calls the ...
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder ...
FLAME University has opened applications for its 2025 intake. The university is inviting candidates to apply for various ...
It's sometimes said that people buy products they don't really need, with money they don't really have, to impress people ...
Approach Entertainment, a distinguished and award-winning firm specializing in Film Productions, Celebrity Management, Media and Entertainment Marketing, has been announced as the Media Partner for th ...