Partnership Will Enable Precise Media Measurement and Optimization and Unlock Revenue Impact for Ad Campaigns Across Universal Ads For advertisers looking to optimize their media buys across multiple ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Comcast Corp.’s NBCUniversal has no remaining ad spots available for the upcoming Winter Olympics, signaling high demand as the company prepares for a whirlwind of sporting events next month including ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...

Comcast has sued to invalidate a new Washington state law that imposes a tax on online advertising services such as creating and placing digital ads, analyzing their performance and planning online ...